Juan Arnaldo
Not a firm — one person who answers for your case.
Juan Arnaldo — Juan M. Arnaldo Rodríguez — is a lawyer in Oviedo, Asturias, in independent solo practice: criminal, civil, labour, administrative, traffic. Not a firm, but one person who answers in the first person.
His own site spoke in a firm's voice — «we», «a nationwide practice» — while being, legally, one person. And his most human line, the one that truly describes him — «Mi compromiso, tu confianza» — was buried on an inner page.
He is the trust mechanism: there is no firm, no team, no brand to hide behind. Trust rested only on credentials and a rating, with no client-facing proof — because in criminal and family matters, confidentiality rightly prevents a public ledger of cases.
The site was rewritten in the first-person singular, with «Mi compromiso, tu confianza» placed at the centre. Services, previously by legal code, were regrouped into plain-language situations — «You've been arrested or accused of a crime» — and his strongest, unclaimed differentiator was surfaced: the court-vetted breadth of his duty-solicitor work. The design is «a study, not a storefront»: warm ivory, near-black, and the green of his own logo; and the slot for a testimonial is left honestly empty until a real one exists.
A trust system built to receive proof when it comes — a reserved slot that will show a real quote the day one exists, never a fabricated one — with the old URLs preserved. It's work in progress with the client: no figures or results to show yet.
When everything gets complicated, one person answers.