ILM Abogados

A firm with twenty years of won cases had a template website that let you feel none of them. The studio portraits and a corporate video were there, used as decoration. The proof — the kind that steadies someone about to take on a bank — was buried in the text.

The person who comes to ILM has usually already lost something and fears losing more. They choose on trust, and trust is settled before a single clause is read. If the site doesn't carry it, the best record in the world never gets told.

The site was written from one line: «No trabajamos para los bancos. Trabajamos para las personas a las que han tratado mal» — we don't work for the banks; we work for the people they've treated badly. The won cases moved to the front. The colour came not from a brief but from inside the firm itself: a deep bordeaux that showed up in a corporate folder in one of their own photographs, chosen over the usual legal blue.

The first version was built in shadow, reaching for gravity. It read funereal. A firm that exists to reassure can't greet you with the lights off, so it was turned around: the light of an office, the portrait clean and face-on, the darkness kept for a single moment — the ledger of won cases — where it earns its weight.

The work began without a commission, as a test, and the firm chose to circulate it internally. It isn't published yet. What remained wasn't so much a new website as something harder to manufacture: a relationship that grew by initiative — first some photographs, then a video, then the whole way of presenting itself.