MIR Rooms
They aren't students — they're adults under pressure, and every distraction has a price.
MIR Rooms is a seven-room residence in Oviedo, two minutes from the building where newly qualified doctors prepare, in person, for the MIR exam. Carmen Escuder runs it.
The old site treated them like students — square metres, a list of amenities, a forty-dish menu. But the person arriving at MIR Rooms isn't looking for cheap lodging. They're a newly qualified doctor leaving home for the most demanding and isolating year of their career, with their parents watching the decision closely.
In that year, every distraction has a cost. The real offer was never the square metres or the wifi — it was protected conditions to study, steadiness, and being two minutes from the course. None of that came through on a page that read like a property listing.
The site was rebuilt around a single line — hers: «Tú solo estudia; de lo demás nos encargamos nosotros», you just study, we handle the rest. A vertical narrative replaced the amenities catalogue. The lines that were already true were kept — “a step from the official course venue,” “our house is your house” — and everything in the way was removed, beginning with the arithmetic captcha that was costing bookings.
Carmen's blue, already living in the house in its velvet armchairs, became the colour of the site.
What already worked — a considered house, two intakes already full — finally presents itself as what it is. There are no figures to show, and none are needed: the work was to stop getting in the way of an offer that already convinced on its own.
A website that, at last, lets you exhale.